Stay connected.

Airmail dated 30 JAN 1967 from Majestic Hotel (TUNIS) to Mr. HE Aikins at Tavistock Hotel in London. Multiple cancelled stamps & handwritten notes jotted atop the cancelled envelope.

This experiment doesn't end when you leave this page.

The Reuse Project is exploring how much new manufacture we can avoid by getting better at recognizing, accessing, and circulating the capacity we've already created—and what needs to change when existing systems get in the way.

I'll share what we're learning: patterns from the experiments, useful tools and techniques, new evidence, emerging questions, and opportunities to help test or build better systems.

If you'd like to follow the experiment, stay connected.

No sustainability guilt. No daily emails. Just useful information as we figure this out together.